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Cover of Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change

Added October 2026

Crucial Influence.

Leadership Skills to Create Lasting Behavior Change

Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler

McGraw-Hill · 240 pages

Crucial Influence is a practical look at why changing behavior is harder than simply telling people what to do, and what actually makes change stick. It treats influence as something you can design and not a magical personality trait given to extroverts.  It's  useful, research-backed, and refreshingly light on motivational malarky.

And there’s also a really gross but inspiring story about guinea worms.

Find it on Bookshop ↗

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